Past Winners

PETE Prize 2025 Winner
2025 Grand Prize Winner

SANJA

Harnoor Sekhon

SANJA is a direct-to-consumer ethnic wear brand specializing in the design and production of performance enhancing turbans. The product provides convenience for the wearer by reducing the tie time for traditional turbans by 90%, utilizing SANJA’s authentic and well-crafted design.

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FIT Newsroom: 2025 PETE Prize for Entrepreneurs Grand Prize Winner Develops Pre-Tied Turbans for Sikh Men
2025 Finalist

Comphie

Megan Blanchard, Camille Hernandez and Kevin Santana

Comphie is a children’s fashion brand aiming to alleviate anxiety and sensory sensitivities by incorporating deep pressure therapy into garments featuring weighted fabrics. Garments are “hug designed” with gentle compression, sensory-friendly fabrics, adaptive customizable fit and discreet, modern styling.

2025 Finalist

COEUR

Deanna Crevecoeur

COEUR is a handbag and small leather goods company featuring hand crafted products made in the USA. COEUR’s operating values are based on a traceable supply chain of simple, local and clean construction utilizing leather sourced from U.S. farms practicing regenerative agriculture.

PETE Prize 2024 Winner
2024 Grand Prize Winner

Odera

Michelle Chung and Sonia Yanes

Odera is a B2C online marketplace designed for the neurodivergent and disabled community, offering a guided shopping experience which aggregates adaptive fashion items into a singular shopping platform, pioneering adaptive fashion's shift from function focused to fashion focused.

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FIT Newsroom: 2024 PETE Prize Winners to Launch Adaptive Fashion Marketpplace
2024 Finalist

Procode Dress

Lilach Porge and Julianne Lefelhocz

Procode Dress features a robot-print approach in the creation of custom fit garments, utilizing patent pending software and no-waste production.

2024 Finalist

District 9

Ashleen Tuteja and Aaiza Aashi Kanoongo

District 9 is an innovative functional clothing brand for truck drivers which enhances their on-road experience with embedded features designed to enhance safety and well-being.

PETE Prize 2023 Winner
2023 Grand Prize Winner

DURI

Habin Lee

Ranea manufactures and sells athletic wear incorporating wearable muscle tape, a design element that facilitates proper muscle movements and reduces stress for chronic injuries, advancing the zone compression market for women and men.

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WWD Article: FIT's 2023 PETE Prize Awarded to Courage to Move, a Therapeutic Athleticwear Business
PETE Prize 2022 Winner
2022 Grand Prize Winner

Vertige Adaptive

Haley Schwartz

A fashion-forward adaptive wear brand for people with different health conditions and disabilities. The collection is designed with features that accommodate medical devices and is targeted to consumers seeking functional and stylish solutions for their wardrobe.

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WWD Article: FIT's PETE Prize for Entrepreneurs Goes to Student Embracing Adaptive Apparel
2022 Finalist

Seed-to-Rack

Giovanna Haddad

Seed-to-Rack introduces a transformative chemical process utilizing farm waste to create new fiber technology.

2022 Finalist

Rendly

Catherine Gabriel and Marc A. Santiago

Rendly’s mission is to create an online global platform that houses trade-certified 3D furniture files for designers to use in their renderings.